Target Audience

 The primary target audience will be families, with a more specific aim towards Maori whanau. With 2022 being the first year that Matariki is an official public holiday, this event must be designed to celebrate all the traditions that our patrons are familiar with.

This event will also secondarily target other Kiwi families and groups, facilitating a space to educate them of what Matariki means to this country.

Families and groups are the overall target for this event as people coming together is part of what celebrating Matariki is about.